Hong Cheung 
Intenca and Business
Intenca is a brand that I’m working on. I imagine a suite of learning apps that are tailored to the user. It means distraction-free, human centric, no ads, and no data harvest.
It is kind of selfish because I’m just trying to build all the things I personally would use, and I will design them like they are tailored to me.
It might seem like a trivial idea because most people said solve a problem, build solution for others. To me, I think differently. I feel like I have these weird problems and I couldn’t find the solutions. There must be someone out there are facing the same issues.
What if it’s only a small group of people then? Firstly, I don’t care. What I have done is what I have learnt. Secondly, isn’t they usually say “the richest are in the niches” or “serve one small group of people and serve them really well” are better ways to secure customers? I feel like that’s good for me then. Thirdly, in order to make great things, you have to love what you do. I truly believe that.
So here I am.
The beginning of Intenca.
Today I released Intenca Progress, the first version. I will see what I will be doing in few years of time, and how far did Intenca go.